Ad Campaign: Proenza Schouler F/W 13.14: Sasha Pivovarova by David Sims

Proenza Schouler present their Fall/Winter advertising campaign featuring Russian beauty Sasha Pivovarova whom wears a redefined ladylike, minimalist collection that plays with proportions and scale. David Sims photographs atmospheric images as Proenza Schouler designers Jack McCollough and Lazaro Hernandez wanted to "explore the idea of air, using atmosphere and light to capture a mood.”



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